Small cues change savings choices
نویسندگان
چکیده
منابع مشابه
Small Cues Change Savings Choices.
We present evidence from randomized field experiments that 401(k) savings choices are significantly affected by one- to two-sentence anchoring, goal-setting, or savings threshold cues embedded in emails sent to employees about their 401(k) plan. Even though these cues contain little to no marginal information, cues that make high savings rates salient increased 401(k) contribution rates by up t...
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ژورنال
عنوان ژورنال: Journal of Economic Behavior & Organization
سال: 2017
ISSN: 0167-2681
DOI: 10.1016/j.jebo.2017.08.010